Nike's Equality Campaign and 2017 BHM Collection
Nike just knocked it out the park with this Equality campaign, corresponding BHM collection, and, of course, the winning placement of their EQUALITY banner on Benson Tower in New Orleans. From their release:
Sport has the power to reveal truths about physical potential and be an agent for something grander: social equality.
Nike’s annual Nike Black History Month (BHM) collection has evolved from a single Nike Air Force 1 to an extensive product assortment. Over the past decade plus, the message has also evolved from an honoring of African-American athlete achievement to a wider celebration of Black heritage and the power of sport to fuel community action to create positive change.
In that vein, the limited edition 2017 collection incorporates a decorative marbling — blending black and white — in reference to the strength of harmonious movement. Each design in the collection is also punctuated by gold accents, reminders of the power of coming together and the aspiration of unity.
The Black History Month collection celebrates Black heritage, in sport and beyond, around the world and has historically provided financial support to Nike’s Ever Higher Fund, which was created to bring mentorship, sport and all of its benefits to youth and their communities.
Nike is proud to support numerous organizations that provide services to underrepresented youth, including African-American youth, during the year. Long-time partners include the Jackie Robinson Foundation, Boys and Girls Clubs, National Head Start and Coach Across America. Nike also recently announced two new partnerships with MENTOR and PeacePlayers International to expand opportunities for youth and promote diversity, inclusion and equality in communities across the U.S.
The EQUALITY tee is part of Nike’s ongoing commitment to equality, diversity and inclusion. Nike will continue to follow the inspiration from our athletes and employees to uplift and bring people together in the following months and beyond. To learn more, go to nike.com/equality. Those interested in PeacePlayers or MENTOR are invited to visit www.peaceplayersintl.org and www.mentoring.org.
images via nike.com and google image search for the banner on Benson Tower